Whether you are just getting started in performance marketing, working on websites in your spare time and dreaming of quitting your day job or are a seasoned internet marketer, the following 5 tools are sure to make your life easier while increasing your site traffic and ultimately growing your revenue streams.

1. Google Adwords Editor – Adwords Editor allows you to download your account data and make updates offline. A few of the features are making bulk changes, mock up changes and send to team members for feedback/approval, move items between campaigns/ad groups and more. This tool is indispensable if you are managing multiple accounts or working with team members on the same accounts.
2. Google Adwords Keyword Tool – This tool is great to gain competitive analysis as well as analyzing your own website for missed opportunities. Use this tool multiple ways to find relevant keywords to add to your campaigns and be sure to use the Match Type feature to find the best implementation of those keywords.
3. Google Analytics - Google Analytics is a powerful tool that gives you insight into website usage including organic and paid keyword traffic, visitor profiles, most popular content, etc. by simply installing a snippet of javascript code on the pages of your website that you want to track. Use Google Analytics to find out which of your keywords are converting successfully, allowing you to optimize your campaigns with real data in real time!
4. Google Website Optimizer – Website Optimizer is a free tool that makes it simple to test and improve your landing page and conversion process.
5. SEM Rush – This tool gives you a view of the distribution of top Google keyword rankings for any domain. This is extremely useful to learn which keywords your competitors currently rank for. Use the free version or sign up for the pro package.

There are many useful tools, both free and paid, worth exploring to make your life less complicated when it comes to search engine marketing. Fee free to share your favorite tools in the comments. If you would like a review of a specific tool, please let me know!